WINTER TV SEASON UPDATE - WEEK 5
WINTER TV SEASON PREMIERES CONTINUE
Welcome to the month of FEBRUARY winter TV lovers. This week is HOT HOT HOT with premieres which is ridiculous because i'm still reeling with new episodes of DALLAS! Update! Fox's Ben & Kate has hit the dust (CANCELLED) and the verdict is that DO NO HARM and DECEPTION are headed that way (NBC has just been suckin' it up). Regardless, there are lots of awesome offerings for you this week (GRAMMY's anyone?!?!?!?)!
*THE WAY TV WORKS
-Why do shows I don't care about do better than shows I do?
There's two big things fans need to remember when it comes to ratings. First and foremost, ratings are NOT an indication of a show's overall reach, the devotion of its fanbase or any other anecdotal measurement. Ratings are designed to see how many people are watching the commercials on a TV show, you know, the things that pay for the TV shows in the first place. With that in mind, people who skip ads on their DVRs, watch shows online, download them illegally, view them on DVD, etc. aren't as relevant when it comes to advertising money.
In 2008, the broadcast and cable networks made a collective $67.92 billion of traditional advertising. The rest - online advertising ($1.63 billion), DVD ($450 million), iTunes ($180 million) - is just peanuts by comparison. Until that paradigm changes, ratings are the most critical factor for a show's survival.
Secondly, if you are reading this, you probably are not the average TV viewer. We get the e-mails all the time: "everybody I know watches show X, there's thousands of web sites devoted to X and X is always a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly." Or the converse: "I don't know anybody that watches show Y, there's very few web sites devoted to Y and Y is never a bestseller on iTunes and/or Amazon, so Nielsen must not be counting viewership correctly."
There's a big problem with these types of assumptions. First and foremost, the overwhelming majority of TV viewers do not own a DVR, do not watch shows online and do not purchase TV shows on DVD and/or download TV shows. I'm guessing if you are reading this, at least one of those habits applies to you and the aforementioned "everybody you know." Furthermore, a quick glance at the 2000 Census data will tell you that only about 1% of America is "like you" in that they have the same age, race, relationship and housing occupancy.
*The Returners denotes that your fav show is back with new episodes
Monday - February 4th
*HIGHLY RECOMMENDED- TNT continues into it's season with the launch of MONDAY MORNINGS. The man behind Doogie Howser, Ally McBeal, and Boston Legal created this show about the dark side of the medical profession where doctor's who make mistakes are brought before a board to talk about how it happened. The drama promises to be harrowing ;) so go for it.
The Returners: David Spades RULES OF ENGAGEMENT comes back after a long hiatus.
Tuesday - February 5th
*HOT RETURNER - NBC's big budget hit SMASH is back with a new showrunner and HOT Jennifer Hudson. This season promises to be even better than the last. First season is pretty short if you wanna jump on this Steven Spielberg bandwagon.
The Returners: TOSH.O on Comedy Central is back with new episodes.
Wednesday - February 6th
SAD FINALE
Tonight is the finale of the CW's EMILY OWENS M.D. I will be there with a box of tissues as I bawl over saying goodbye to this amazing show and Meryl Streep's daughter's AMAZING performances. You will be missed and please go win an Oscar somewhere.
*BG EVENT - Wednesday has no new premieres so go check out the delightful February events on Turner Classic Movies! During this whole month the station plays nothing but beloved Oscar nominated and winning movies 24/7 with great intro's by famous celebrities. It's golden.
Thursday - February 7th
*HOT RETURNER- NBC is has revived COMMUNITY for it's 4th season premiering tonight! This cult comedy starring Joel McHale is a sure fire way to help you out with 30 Rock being over.
The Returners:
Friday - February 8th
*NEW GAME SHOW CBS is launching a brand new game show styled after Shark Tank called THE JOB. 5 contestants will go head to head in live interviews for the job of their dreams at a major company. Who will impress the execs enough to land... THE JOB.
The Returners: TOUCH on FOX
Saturday - February 9th
Sunday - February 10th
*SPECIAL EVENT Make sure to tune in for THE GRAMMY'S! They are this Sunday on CBS and the competition is super thick so check it out!
*Special note that ABC and FOX are still airing new episodes of their lineups during the GRAMMY'S.
SEE YOU NEXT WEEK AS WE DELVE INTO THE BRAND NEW WINTER TV SEASON
Your thoughts on The Following? My dad just started watching it and says it is based of of Poe's works?
ReplyDelete